On this Website, please contact us at +49 (0)30 235 908 500. If, at any time, you have specific questions or concerns about the accessibility of any particular webpage The range of assistive technology is wide and varied. To make the Website as accessible as possible some issues can be encountered by different assistive technology as Please be aware that our efforts to maintain accessibility and usability are ongoing. The Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with To accomplish this, Titelmedia has engaged To persons with disabilities including users of screen reader technology. Of its Website, Titelmedia strives to ensure that its Website services and content are accessible ![]() Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability When asked about the difference between Proraso and Marvis, Martelli told us that Proraso is a "companion for everyday shaving" and Marvis is "the haute cuisine of toothpastes." ![]() “It was a great product with a great stylish attitude, loved by a faithful yet tiny group of consumers, but definitely a little dusty.” Martelli also noted that Marvis is referred to as a niche product rather than a high-end one, which goes some way in explaining its status as Hype Toothpaste #1. She explained that during the '90s Marvis was undergoing a crisis of sorts. Later, Marvis got back to us with a detailed set of answers from Stefania Martelli, who we can safely assume is part of the Martelli family. In short, it’s basically a rather standard toothpaste with a slightly mintier taste. Other than that, the only things of note were a 3% NAF level (dangerously high) and the use of titanium dioxide (can be abrasive according to the percentage used). Their results showed that Marvis shared similar characteristics to whitening toothpastes, which are of course used to remove stains from smoking. The foundation is able to judge the effectiveness of a toothpaste by looking at its ingredients-which we sent over. To test out whether Marvis is actually better or worse than other competing brands, we spoke to the British Dental Health Foundation. Shortly after, Martelli launched a brand called Proraso, which is currently sold at stores such as Target.Īs for Marvis's benefits, there’s very little on why it’s so much better than, say, Colgate apart from being mintier than other toothpastes, and its aforementioned reputation amongst smokers. According to a 2006 "OC Weekly" article, Martelli moved into cosmetics in 1948 when Ludovico’s son, Piero, came to work for the company. Martelli, which also originated in Florence, began as a cosmetics company in 1908. Following this, Marvis faded from popularity until it was bought by Ludovico Martelli SRL in 1997. The company's biggest period was during the ‘70s, when it became known for being particularly effective for smokers. ![]() Marvis was originally registered by Earl Franco Cella Di Rivara in Florence, Italy, in 1958. So, while the brand wasn't exactly being forthcoming, we were still able to verify some information. Question: "Why do you think Marvis has connected with the menswear market?" After some back and forth over email, we eventually received a rather curt set of answers. It retails at $27 for a mere two tubes - we know complaining about price on a site like this is dicey territory - but still, $27 for two tubes of toothpaste?įirst, we attempted to speak to Marvis. Marvis is the closest thing to a phenomenon there will ever be in the world of menswear-related toothpastes (an extreme niche if ever there was one). If you Google "Marvis toothpaste menswear," the search returns 43,500 results. ![]() This apparent magic toothpaste was also mentioned by former Valentino Chairman, Giancarlo Giammetti. And, like most, MR PORTER labels Marvis a "cult brand." Its name was even dropped by J.Crew’s Frank Muytjens, who called it one of the things he carries around the world with him. It’s stocked at MR PORTER, the menswear bellwether for when a brand has made it. It’s distributed in around 40 countries and sold at just about every independent store you can imagine. If you’re into menswear, you’ve heard of Marvis toothpaste. We spoke with the Martelli family, owners of Italy's Marvis toothpaste, and the British Dental Health Foundation to find out why the minty cleaning agent is so hyped in the menswear sphere.
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